Here's the scene:
One dingy classroom, 15-20 odd, uninterested students (sound familiar?)... the lukewarm, yet comforting winter sunlight streaming in through the windows..... a cyborg drone, in the guise of a professer,in the process of setting a new Guinness world record for the longest, most drab, meaningless monologue ever.The spotlight is on a wild-haired guy, in the evergreen ensemble of a black tee n blue denim, looking out the window, basking in the soft solar warmth, fully unaware of his blogsworld ventures in the not-so-far future. yup, me!
If I'd known then, I would've written this down a long time ago... but it just struck me, and I realised it'd be a fun thing to write about.
Have you ever heard of those whirlpool washing machines that have an axle-type thingy for a claimed 'hand-wash type result' ? The advertisement on TV used to carry the slogan one-two, one-two...or something like that...oh, well, that's why I took the pictures na?
Now, according to the case study, after introducing this product in the Indian market the whirlpool guys noticed a very peculiar pattern in its sales.... the machine wasn't doing too well, frankly...apparantly, the Indian consumer hadn't taken to it in the way that the whirlpool people had hoped for. The sales were showing a negative growth pattern in the entire country EXCEPT for one state... PUNJAB . To the boardroom's bewilderment, the machine sales had gradually escalated in the entire state!
This was something no one had ever expected or thought about, and so, a very capable team of the marketing department was sent out to Punjab, for an expedition to the unravelling of this enigma... to discover the cause behind the product's success here.
As they were travelling towards one of the major cities of the state, to rest for the night and start their survey from the next day, they couldn't help but stop at one of the ever-popular and recommended-by-all roadside DHABAS along the highway, which I'm sure you guys know of...even if you don't, n I'll be glad to let you know that they're supposed to have awsome food!
The executives took their seats in front of a plastic table, under a pepsi-sponsored beach umbrella that had SRK grinning as if pepsi was heaven's nectar itself. A little wary of the cleanliness of the food, and excited about the alleged amazing taste of it, the city dwelling executives were having a good time there, happy to get out of office for this tour cum vacation, which they were keen to take full advantage of. One of them suddenly remembered what he had been repeatedly tought in school, and thought of following the advice, at least to project a good image of his kind in that remote place... and he got up to wash his hands (seriously!) ... he was guided by the table-boy towards the back of the dhaba, where the makeshift washrooms were located. The exec was drying his hands when out of the blue he heard a familiar sound... "no, it can't be"..." is it? could it be?" .... and he hurried behind the sound towards its source... what he saw when he got there, left him at once, in splits at the humorous obviousness of it, in awe at the diversity of his country that he hadn't thought about till now, and smiling at the simplicity and pragmatism of the people.
Standing in one corner, was his company's product...the whirlpool whitemagic washing machine with the rotating and counter-rotating, churning axle in the middle.... and its use:
To prepare goliath-quantities of the local, world-famous beverage of
Punjab... LASSI !!!!!!